02 April, 2021

Over the last decade, live streaming platforms have been increasing in popularity as an attractive alternative to TV and large tech companies like Facebook, Google and Amazon, allocated a considerable amount of resources into these platforms to get an edge on the competition. Read our article to find out the reasons why live streaming should be a part of your marketing strategy.

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Emre Eskihoran
March 8, 2021

Brands have been implementing influencer marketing strategies through Youtube and Instagram to reach new generations for a while. Nevertheless, popular live streaming platforms like Twitch and Facebook Gaming are still a little blurry in the marketer’s mind in terms of platform dynamics and advertising opportunities. Read our article in which we talk about Generation Z, why they are attracted to live streaming platforms, and what strategies work best to get them to engage with the brands.

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Emre Eskihoran
February 6, 2021

Collecting user feedback to generate relevant and actionable consumer insights is a key need for brands. LIVAD offers an engagement-focused advertising model that allows brands to collect valuable consumer feedback while increasing their brand awareness amongst their target audience. Check out the case study of our campaign with Steelseries to learn more about our advertising model and how we achieved impressive results in this campaign.

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Emre Eskihoran
January 26, 2021

Almost every industry affected severely by the COVID-19 pandemic but how did live streaming services have a huge increase in their number of users in this period? Check out the article to find out the statistics about the industry during the lockdown and the reasons for an almost 100% growth that live streaming services have seen.

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Emre Eskihoran
January 19, 2021

Just before Black Friday, we met with Oynasana.com’s marketing team to increase their sales. Thanks to LIVAD's elegant and user-friendly ad display technology, the campaign resulted in a high level of engagement. Take a look at this case study to explore the fundamentals of a successful ad campaign focusing on the features of LIVAD's smart advertising model.

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Emre Eskihoran