Vodafone and Netflix Achieve 76% Lift in Ad Recall with Collaborative Ads on Live Streams powered by LIVAD Technologies

After successfully partnering with LIVAD to promote its FreeZone Wild Rift 5G Tournament past June, Vodafone decided to continue to invest in live stream advertising to reach its target audience by launching its partnership with Netflix, which allows Vodafone Red users to avail 3 months of Netflix subscription, using LIVAD’s premium live stream advertising solutions. To demonstrate the success of non-intrusive live stream advertising, the campaign was measured with the world’s first Brand Lift Study conducted on creator channels during their live streams via interactive polls.

How Doritos Collaborated with 673 Streamers and Achieved 140% Higher Engagement Through Game-Targeted Live Stream Ads

Doritos, as a snack brand having already had multiple ventures into esports & gaming, was well-aware of the changing media consumption habits of Gen-Z and the opportunities they present. Doritos was also well-versed enough in gaming to recognize that not all gamers are the same. To continue to build a strong tie and deep association with gaming, they decided to own the concept of “starting over” with their recent campaign and decided to break down this hyper-engaged and particularly valuable audience into its sub-segments and impress each one with an ultra-relevant creative tailored to their favorite game category with LIVAD's non-intrusive, interactive ads.

ARTÍCULOS MÁS RECIENTES

Vodafone and Netflix Achieve 76% Lift in Ad Recall with Collaborative Ads on Live Streams powered by LIVAD Technologies

After successfully partnering with LIVAD to promote its FreeZone Wild Rift 5G Tournament past June, Vodafone decided to continue to invest in live stream advertising to reach its target audience by launching its partnership with Netflix, which allows Vodafone Red users to avail 3 months of Netflix subscription, using LIVAD’s premium live stream advertising solutions. To demonstrate the success of non-intrusive live stream advertising, the campaign was measured with the world’s first Brand Lift Study conducted on creator channels during their live streams via interactive polls.

How Doritos Collaborated with 673 Streamers and Achieved 140% Higher Engagement Through Game-Targeted Live Stream Ads

Over the last decade, live streaming platforms have been increasing in popularity as an attractive alternative to TV and large tech companies allocated a considerable amount of resources into these platforms. Read our article to find out the reasons why live streaming should be a part of your marketing strategy.

Why Should Brands Invest in Livestreaming in 2022

Over the last decade, live streaming platforms have been increasing in popularity as an attractive alternative to TV and large tech companies allocated a considerable amount of resources into these platforms. Read our article to find out the reasons why live streaming should be a part of your marketing strategy.

How Pandora launched a new jewelry collection using LIVAD and reached Female Gamers at scale

Known for its customizable charm bracelets, designer rings, earrings, and necklaces, Pandora is already a favorite among luxury jewelry shoppers. However, for the launch of its new Pandora ME™ collection, in addition to targeting its typical target audience of women interested in modern, feminine jewelry, Pandora decided to make a special effort to engage a new segment: Female Gamers. In collaboration with their media agency Carat, Pandora turned to LIVAD for the launch given our reputation as the go-to platform for reaching “the unreachables”.

How PHILIPS achieved a 5.40% CTR through smart Livestream Advertising at scale.

Last February was an exciting time for one of the largest health technology companies of the world, Philips, as it was launching a brand new electric razor: ‘OneBlade’. Aiming to appeal to a young and dynamic audience with its new product offering, Philips was well aware of the challenge it was facing as many among its target audience do not watch TV, use adblock, and do not trust traditional advertising. Therefore, Philips turned to a lesser-known, unconventional model, Livestream Advertising, in the hopes of impressing this particularly desirable audience.

How to Monetize Your Livestream Content with LIVAD's Interactive, Non-Intrusive Video Ads

It is no secret that monetizing livestream content and turning it into a regular source of income is a long and challenging process for most streamers. As LIVAD, we offer an easier way to monetize your livestreams.

Four Reasons Why Live Streaming Platforms Should Be a Part of Your Marketing Strategy

Over the last decade, live streaming platforms have been increasing in popularity as an attractive alternative to TV and large tech companies allocated a considerable amount of resources into these platforms. Read our article to find out the reasons why live streaming should be a part of your marketing strategy.

Understanding Generation Z and approaching the Twitch community

Brands have been implementing influencer marketing strategies through Youtube and Instagram to reach new generations for a while. Nevertheless, popular live streaming platforms like Twitch and Facebook Gaming are still a little blurry in the marketer’s mind. Read our article in which we talk about Generation Z, why they are attracted to live streaming platforms, and what strategies work best to get them to engage with the brands.

SteelSeries Case Study - Collecting Consumer Feedback Through Interactive Questionnaires

Collecting user feedback to generate relevant and actionable consumer insights is a key need for brands. LIVAD offers an engagement-focused advertising model that allows brands to collect valuable consumer feedback while increasing their brand awareness amongst their target audience. Check out the case study of our campaign with Steelseries to learn more about our advertising model and how we achieved impressive results in this campaign.

COVID-19 Impact: How did the pandemic affect the livestreaming industry?

Almost every industry affected severely by the COVID-19 pandemic but how did live streaming services have a huge increase in their number of users in this period? Check out the article to find out the statistics about the industry during the lockdown and the reasons for an almost 100% growth that live streaming services have seen.

Oynasana.com Case Study - a Black Friday campaign

Just before Black Friday, we met with Oynasana.com’s marketing team to increase their sales. Thanks to LIVAD's elegant and user-friendly ad display technology, the campaign resulted in a high level of engagement. Take a look at this case study to explore the fundamentals of a successful ad campaign focusing on the features of LIVAD's smart advertising model.

Newsletter Sign Up

Leave your email to sign up for our monthly newsletter and get the latest news and articles.