How to Leverage Gaming Effectively as a Marketing Channel in 2023

January 23, 2023
min read

Gaming has become a massive industry, with millions of people around the world spending billions of hours playing games every day. As a result, it has also become an increasingly popular marketing channel for brands looking to reach a younger, tech-savvy audience.

Here are a few tips for brands looking to leverage gaming effectively as a marketing channel in 2023:

Identify your target audience:

Not all gaming audiences are the same, so it's important to identify the specific group you want to reach. This will help you tailor your marketing efforts to the right platform and the right type of game.

Choose the right platform:

There are many different gaming platforms to choose from, including console gaming, PC gaming, mobile gaming, and more. Each platform has its own unique audience, so it's important to choose the one that aligns best with your target audience and marketing goals.

Partner with influencers and streamers:

Influencer marketing and streaming have become a major part of the gaming industry, and partnering with influencers and streamers can be an effective way to reach a gaming audience. These creators have built up a loyal following and can provide valuable exposure for your brand. You can use companies like LIVAD, which connects brands with streamers for authentic and scalable live stream creator activations.

An example from our collaboration with Spotify;

Check out our Vimeo to find out more about our ad formats and previous ad campaigns.

Utilize in-game overlays:

In-game advertising, such as banners or sponsored content, can be a highly effective way to reach a gaming audience. This can be especially effective in games with a large and engaged player base.

Offer exclusive in-game content:

Gamers are always looking for new and interesting content, and offering exclusive in-game content can be a great way to engage and retain players. This could include special skins, weapons, or other virtual items that are only available to players who engage with your brand.

By identifying your target audience, choosing the right platform, partnering with influencers and streamers, utilizing in-game overlays, and offering exclusive in-game content, brands can effectively leverage gaming as a marketing channel in 2023.

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