LIVAD develops cutting edge Livestream Advertising products connecting brands with streamers. Our technology enables brands to serve non-intrusive, elegant, and interactive ads while allowing streamers of all sizes to monetize their content consistently.
Last February was an exciting time for Philips, as it was launching a brand new product: ‘OneBlade’. Aiming to appeal to a young and dynamic audience, Philips was well aware of the challenge it was facing as many among its target audience use adblock, and do not trust traditional advertising. Therefore, Philips turned to a lesser-known, unconventional model, Livestream Advertising. Read the article to find out how Philips achieved a 5.40% CTR through our smart layer technology.
It is no secret that monetizing livestream content and turning it into a regular source of income is a long and challenging process for most streamers. In this article, we explained how to monetize your livestreams with LIVAD's interactive video ads and easy steps for joining our streamer community.
Over the last decade, live streaming platforms have been increasing in popularity as an attractive alternative to TV and large tech companies allocated a considerable amount of resources into these platforms. Read our article to find out the reasons why live streaming should be a part of your marketing strategy.