LIVAD develops cutting edge Livestream Advertising products connecting brands with streamers. Our technology enables brands to serve non-intrusive, elegant, and interactive ads while allowing streamers of all sizes to monetize their content consistently.Request a DEMO
Serve elegant video advertisements across a wide network of streamers while targeting based on audience, stream, or streamer characteristics. Our AI-powered algorithms will automatically find the best moments for your ads to be displayed.
According to Newzoo, 92% of viewers regularly eat or drink while watching game-related content on platforms like Twitch or Youtube. This makes live streams a particularly valuable medium for online food delivery businesses to stay top-of-mind and reach consumers right when they are making their purchasing decisions. Domino’s saw this opportunity and decided to promote its pizza days with a series of live stream advertising campaigns, promoting special discounts through carefully crafted designs presented via non-intrusive formats in line with the audience’s tastes and expectations.
After successfully partnering with LIVAD to promote its FreeZone Wild Rift 5G Tournament past June, Vodafone decided to continue to invest in live stream advertising to reach its target audience by launching its partnership with Netflix, which allows Vodafone Red users to avail 3 months of Netflix subscription, using LIVAD’s premium live stream advertising solutions. To demonstrate the success of non-intrusive live stream advertising, the campaign was measured with the world’s first Brand Lift Study conducted on creator channels during their live streams via interactive polls.
In the past two years, the growth in digital content consumption was further accelerated by COVID-19 and had more brands turn to online advertising to reach potential customers. However, this surge in online advertising made it more challenging than ever for brands to cut through the noise, especially when trying to make an impact on Gen-Z — a particularly selective and elusive audience. In this article, we will talk about why brands should invest in live streaming platforms to create an authentic dialogue with their audiences and stand out among other competitors.