Mattel, Inc. is a global toy manufacturing and entertainment company with products sold in over 150 countries, and their subsidiary, MEGA, is renowned for innovative building sets inspiring creativity. In 2023 Spring, Mattel collaborated with LIVAD Technologies to create an engaging live stream campaign for the latest MEGA product, Kinetic Pikachu, leveraging LIVAD's Rich Overlays format and their creator network.
Live streaming has rapidly become the go-to medium for entertainment, with millions of viewers tuning into their favorite creators every day. For brands, live streaming presents a unique opportunity to engage with audiences in a way that feels more authentic and personal than traditional advertising. With the ability to analyze live stream video and audio in real-time, LIVAD's Live Event Detection technology identifies key moments during live streams when brands can best connect with their target audiences.
After successfully partnering with LIVAD to promote its FreeZone Wild Rift 5G Tournament past June, Vodafone decided to continue to invest in live stream advertising to reach its target audience by launching its partnership with Netflix, which allows Vodafone Red users to avail 3 months of Netflix subscription, using LIVAD’s premium live stream advertising solutions. To demonstrate the success of non-intrusive live stream advertising, the campaign was measured with the world’s first Brand Lift Study conducted on creator channels during their live streams via interactive polls.
Fantastic Beasts: The Secrets of Dumbledore is a 2022 fantasy film directed by David Yates from a screenplay by J. K. Rowling and Steve Kloves. The sequel to Fantastic Beasts: The Crimes of Grindelwald (2018), it is the third installment in the Fantastic Beasts film series and the eleventh overall in the Wizarding World franchise. To promote Fantastic Beasts, Warner Bros. has joined forces with LIVAD.
Fantastic Beasts: The Secrets of Dumbledore is a 2022 fantasy film directed by David Yates from a screenplay by J. K. Rowling and Steve Kloves. The sequel to Fantastic Beasts: The Crimes of Grindelwald (2018), it is the third installment in the Fantastic Beasts film series and the eleventh overall in the Wizarding World franchise. To promote Fantastic Beasts, Warner Bros. has joined forces with LIVAD.
Launched in the US in November 2019, Disney+ expanded its reach to Turkey, as well as 41 other countries, in summer 2022. To stand out among the competition and become the go-to streaming platform among Gen-Z, Disney+ leveraged the power of LIVAD's suite of advertising products and recruited more than a thousand creators to deliver its campaign message in an authentic and scalable way.
After successfully partnering with LIVAD to promote its FreeZone Wild Rift 5G Tournament past June, Vodafone decided to continue to invest in live stream advertising to reach its target audience by launching its partnership with Netflix, which allows Vodafone Red users to avail 3 months of Netflix subscription, using LIVAD’s premium live stream advertising solutions. To demonstrate the success of non-intrusive live stream advertising, the campaign was measured with the world’s first Brand Lift Study conducted on creator channels during their live streams via interactive polls.
Knorr is a food brand owned by Unilever, producing soup and meal mixes, bouillon cubes, snacks, and spices. Unilever also owns brands such as Magnum ice cream, Dove soap and Axe / Lynx.In order to engage and better understand the preferences of Gen-Z, a previously untapped audience who spends most of their time watching their favorite creators on live streaming platforms, Knorr turned to LIVAD.
The gaming industry is a massive one with millions of people around the world spending billions of hours playing games every day, making it a popular marketing channel for brands looking 21LivaD21!to reach a younger, tech-savvy audience. Brands can leverage gaming as a marketing channel in 2023 by identifying their target audience, choosing the right platform, partnering with influencers, and other various ways. Read our blog post to find out more.
Gen-Z is a highly influential and diverse generation that is quickly becoming a major target for brands. With their strong sense of social consciousness and desire for authenticity, reaching Gen-Z effectively requires a different approach than that of previous generations. Read our article to find out some tips for brands looking to effectively reach Gen-Z.
There are a few ways that you can leverage live stream marketing to reach Gen-Z during the Christmas season. By incorporating some of these strategies, you can effectively reach Gen-Z and drive engagement through live stream marketing during the holiday season.
Mercedes-EQ is a series of battery-electric vehicles manufactured by Mercedes-Benz. Apart from their global efforts in promoting their EQ brand to a younger audience Mercedes-Benz partnered with Red Bull in Turkey and has become one of the main sponsors of a well-known League of Legends tournament series, ‘Solo Q’. The campaign goal was to promote our client's brand new EQ electric cars (EQA, EQB, EQC, EQE, EQS) while staying top-of-mind amongst the young generation as a dedicated supporter of esports and gaming in the country leveraging LIVAD's Rich Media Overlays.
Launched in the US in November 2019, Disney+ expanded its reach to Turkey, as well as 41 other countries, in summer 2022. To stand out among the competition and become the go-to streaming platform among Gen-Z, Disney+ leveraged the power of LIVAD's suite of engagement products and recruited more than a thousand creators to deliver its campaign message in an authentic and scalable way.
Fantastic Beasts: The Secrets of Dumbledore is a 2022 fantasy film directed by David Yates from a screenplay by J. K. Rowling and Steve Kloves. The sequel to Fantastic Beasts: The Crimes of Grindelwald (2018), it is the third installment in the Fantastic Beasts film series and the eleventh overall in the Wizarding World franchise. To promote Fantastic Beasts, Warner Bros. has joined forces with LIVAD.
Knorr is a food brand owned by Unilever, producing soup and meal mixes, bouillon cubes, snacks, and spices. Unilever also owns brands such as Magnum ice cream, Dove soap and Axe / Lynx.In order to engage and better understand the preferences of Gen-Z, a previously untapped audience who spends most of their time watching their favorite creators on live streaming platforms, Knorr turned to LIVAD.
According to Newzoo, 92% of viewers regularly eat or drink while watching game-related content on platforms like Twitch or Youtube. This makes live streams a particularly valuable medium for online food delivery businesses to stay top-of-mind and reach consumers right when they are making their purchasing decisions. Domino’s saw this opportunity and collaborated with LIVAD to reach their target audience at scale.
After successfully partnering with LIVAD to promote its FreeZone Wild Rift 5G Tournament past June, Vodafone decided to continue to invest in live stream marketing to reach its target audience by launching its partnership with Netflix, which allows Vodafone Red users to avail 3 months of Netflix subscription, using LIVAD’s premium live stream engagement solutions. To demonstrate the success of non-intrusive live stream marketing, the campaign was measured with the world’s first Brand Lift Study conducted on creator channels during their live streams via interactive polls.
Over the last decade, live streaming platforms have been increasing in popularity as an attractive alternative to TV and large tech companies allocated a considerable amount of resources into these platforms. Read our article to find out the reasons why live streaming should be a part of your marketing strategy.
In the past two years, the growth in digital content consumption was further accelerated by COVID-19 and had more brands turn to online advertising to reach potential customers. However, this surge in online advertising made it more challenging than ever for brands to cut through the noise, especially when trying to make an impact on Gen-Z — a particularly selective and elusive audience. In this article, we will talk about why brands should invest in live streaming platforms to create an authentic dialogue with their audiences and stand out among other competitors.
Known for its customizable charm bracelets, designer rings, earrings, and necklaces, Pandora is already a favorite among luxury jewelry shoppers. However, for the launch of its new Pandora ME™ collection, in addition to targeting its typical target audience of women interested in modern, feminine jewelry, Pandora decided to make a special effort to engage a new segment: Female Gamers. In collaboration with their media agency Carat, Pandora turned to LIVAD for the launch given our reputation as the go-to platform for reaching “the unreachables”.
As a crucial player in the esports ecosystem, Vodafone very well knew that their target audience, Gen-Z, spend most of their time on livestreaming platforms such as Twitch and YouTube Live. Therefore, in addition to streaming the tournament live on these platforms, Vodafone decided to also include these channels in their marketing efforts through LIVAD’s smart, elegant, and non-intrusive Livestream Marketing model
Last February was an exciting time for one of the largest health technology companies of the world, Philips, as it was launching a brand new electric razor: ‘OneBlade’. Aiming to appeal to a young and dynamic audience with its new product offering, Philips was well aware of the challenge it was facing as many among its target audience do not watch TV, use adblock, and do not trust traditional advertising. Therefore, Philips turned to a lesser-known, unconventional model, Livestream Marketing, in the hopes of impressing this particularly desirable audience.
It is no secret that monetizing livestream content and turning it into a regular source of income is a long and challenging process for most streamers. As LIVAD, we offer an easier way to monetize your livestreams.
Over the last decade, live streaming platforms have been increasing in popularity as an attractive alternative to TV and large tech companies allocated a considerable amount of resources into these platforms. Read our article to find out the reasons why live streaming should be a part of your marketing strategy.
Brands have been implementing influencer marketing strategies through Youtube and Instagram to reach new generations for a while. Nevertheless, popular live streaming platforms like Twitch and Facebook Gaming are still a little blurry in the marketer’s mind. Read our article in which we talk about Generation Z, why they are attracted to live streaming platforms, and what strategies work best to get them to engage with the brands.
Collecting user feedback to generate relevant and actionable consumer insights is a key need for brands. LIVAD offers an engagement-focused model that allows brands to collect valuable consumer feedback while increasing their brand awareness amongst their target audience. Check out the case study of our campaign with Steelseries to learn more about our models and how we achieved impressive results in this campaign.
Almost every industry affected severely by the COVID-19 pandemic but how did live streaming services have a huge increase in their number of users in this period? Check out the article to find out the statistics about the industry during the lockdown and the reasons for an almost 100% growth that live streaming services have seen.
Just before Black Friday, we met with Oynasana.com’s marketing team to increase their sales. Thanks to LIVAD's elegant and user-friendly ad display technology, the campaign resulted in a high level of engagement. Take a look at this case study to explore the fundamentals of a successful campaign focusing on the features of LIVAD's smart engagement models
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